Logo
Archive
Subscribe
Log In

Welcome to Guava

Guava was built for founders chasing their next milestone. This is the newsletter. Lessons from the field, written by Kelly Ifill every week

Most Recent

Your confidence mask

Mar 31, 2026

Your confidence mask

Performing confidence gets harder when you haven't processed the doubt underneath it.

Read more
arrow-right
I Think You Should Cheat

Mar 24, 2026

I Think You Should Cheat

Unfair playing fields, self-doubt, and why in this case, cheaters might actually prosper.

Read more
arrow-right
Keep f*cking going

Mar 17, 2026

Keep f*cking going

Read more
arrow-right
What if rest is the cheat code?

Mar 10, 2026

What if rest is the cheat code?

Read more
arrow-right
The Part Nobody Posts

Mar 3, 2026

The Part Nobody Posts

Read more
arrow-right
Five Years in, and I didn't quit

Feb 24, 2026

Five Years in, and I didn't quit

The spiral we all know: shame, envy, pettiness/confidence and then what?!?

Read more
arrow-right
Your zone of genius won't save you

Feb 17, 2026

Your zone of genius won't save you

Read more
arrow-right
Read. The. Room.

Feb 10, 2026

Read. The. Room.

Most founders are so focused on getting their pitch out, they miss how it's actually landing

Read more
arrow-right

Subscribe for new reads…


Socials

© 2026 Guava's Newsletter.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv