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Welcome to Guava

Guava was built for founders chasing their next milestone. This is the newsletter. Lessons from the field, written by Kelly Ifill every week

Most Recent

You're not always the first choice (and I hate that for us)

May 26, 2026

You're not always the first choice (and I hate that for us)

Being passed over is part of every great story

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Stay ready

May 19, 2026

Stay ready

...so you don't have to get ready

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How my business changed me (for better or for worse)

May 12, 2026

How my business changed me (for better or for worse)

I still hate failure

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I legit cackled!

May 5, 2026

I legit cackled!

He thought this community manifested out of thin air

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Something new and shiny

Apr 28, 2026

Something new and shiny

The optimism that got you to jump will have you chasing everything

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You're focused on the wrong thing

Apr 21, 2026

You're focused on the wrong thing

You're making progress. Just on the wrong problem.

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Who's helping you time-travel?

Apr 14, 2026

Who's helping you time-travel?

The shortcut was alway about relationships

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Your attention is expensive. Stop giving it away.

Apr 7, 2026

Your attention is expensive. Stop giving it away.

Your business can't grow if you won't some things break

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